History in the Baking

History in the Baking

About Ashers Bakery


Ashers Bakery is a family run company and has been since 1877. Alister & George Asher are the current Joint Managing Directors. Robbie Asher who works in the bakery, is the 5th generation to work in the business.


Ashers through the years...

1877 - James A Asher established "James Asher & Son" at 3 Bridge Street, Nairn.

1924 - He was succeeded by his son, Alister Asher who managed the business until his death in 1945

1945 - His wife, Mary continued to run the business through difficult times with the help of her 3 children

1947 - James R Asher leaves school at the age of 14 (against the wishes of his mother) & joins the family bakery

1969 - Ashers open their first Inverness branch

1978 - Ashers open a branch in Forres

1988 - Alister Asher joins the firm, great grandson of the founder

1991 - Alister's elder brother George returns to join the bakery

1993 - Ashers open on Elgin High Street

1998 - Ashers open in Aviemore 

1998 - A new site in Nairn is purchased for a new bakery

Ashers continues to "raise" the game 2000 - Present

2000 - Sandwich vans are launched

2002 - Princess Anne formally opens Ashers new modern bakery in Nairn

2002 - Ashers open in Buckie

2003 - A cafe at Inverness Bus Station is added to our portfolio

2003 - The original Bridge Street shop is closed for redevelopment and a new shop opens at 40 High Street. 




2007 - Smillies the Baker is acquired adding another 3 shops in Elgin and Lossiemouth to the list 

2012 - First large export order for Whisky Cakes departs for China

2012 - A new shop is opened in Grantown-On-Spey

2013 - Cafe in St Giles Centre Elgin is opened

2013 - Ashers partner with Scotmid to supply their North stores

2014 - Ashers win the Scottish Baker of the Year Award

2019 - Ashers Morning Rolls win Best in Scotland Award

2020 - Ashers start their Home Delivery service to customers during the Covid19 pandemic

2021 - James R Asher (Jimmy) passes away (aged 88) after a life long career with Ashers

2021 - Artisan Ice Cream is launched in 3 Ashers stores



Some pictures telling our story and our full video production



The company as it stands is one of the leading retail bakers in the North of Scotland and the present Directors (Alister & George Asher) are committed to continuing the expansion and improvements in quality & service that were the hallmarks of James Asher & Son.