History in the Baking
About Ashers Bakery
Ashers Bakery is a family run company and has been since 1877. Alister & George Asher are the current Joint Managing Directors. Robbie Asher who works in the bakery, is the 5th generation to work in the business.
Ashers through the years...
1877 - James A Asher established "James Asher & Son" at 3 Bridge Street, Nairn.
1924 - He was succeeded by his son, Alister Asher who managed the business until his death in 1945
1945 - His wife, Mary continued to run the business through difficult times with the help of her 3 children
1947 - James R Asher leaves school at the age of 14 (against the wishes of his mother) & joins the family bakery
1969 - Ashers open their first Inverness branch
1978 - Ashers open a branch in Forres
1988 - Alister Asher joins the firm, great grandson of the founder
1991 - Alister's elder brother George returns to join the bakery
1993 - Ashers open on Elgin High Street
1998 - Ashers open in Aviemore
1998 - A new site in Nairn is purchased for a new bakery
Ashers continues to "raise" the game 2000 - Present
2000 - Sandwich vans are launched
2002 - Princess Anne formally opens Ashers new modern bakery in Nairn
2002 - Ashers open in Buckie
2003 - A cafe at Inverness Bus Station is added to our portfolio
2003 - The original Bridge Street shop is closed for redevelopment and a new shop opens at 40 High Street.
2007 - Smillies the Baker is acquired adding another 3 shops in Elgin and Lossiemouth to the list
2012 - First large export order for Whisky Cakes departs for China
2012 - A new shop is opened in Grantown-On-Spey
2013 - Cafe in St Giles Centre Elgin is opened
2013 - Ashers partner with Scotmid to supply their North stores
2014 - Ashers win the Scottish Baker of the Year Award
2019 - Ashers Morning Rolls win Best in Scotland Award
2020 - Ashers start their Home Delivery service to customers during the Covid19 pandemic
2021 - James R Asher (Jimmy) passes away (aged 88) after a life long career with Ashers
2021 - Artisan Ice Cream is launched in 3 Ashers stores
Some pictures telling our story and our full video production
The company as it stands is one of the leading retail bakers in the North of Scotland and the present Directors (Alister & George Asher) are committed to continuing the expansion and improvements in quality & service that were the hallmarks of James Asher & Son.